As the saying goes “the falling of one leaf heralds the autumn”. A small sign can indicate a great trend. Today, the information is so diverse, transparent. What should we choose, how to convey the consciousness, how to create the value belonging to our own and play their greatest effect has been bothering us. Put simply, if we spent the money, how can we find and get maximum output? Hereby, I want to share my feeling with you. I got the feeling by using the Alibaba website in the first year of the financial crisis.
First of all, we need to build confidence, identify goals, discover what we want and find out reasons to meet our needs. If we want to get something, first of all, we need to perceive the targets precisely and find out the channels to reach the goal. Perceptual goal is what we usually refer to target customers and the expected outputs. The formulation of goals needs us to analyze the external environment, evaluate and affirm ourselves objectively and to understand our position in the external environment. Only we understand our own position, we will know what we need, so that we will not catch cold when the weather is changeable.
Secondly, discover what we want and find out reasons to meet our needs.
Two heads are better than one. It’s necessary for us to find a suitable and helpful tool, at the same time, we have the ability to control it and achieve our goals. The ability to find tool and control it will determine whether our potential can be tapped out and our consciousness can be expressed fully in the ever-changing market. Martial arts movie always say “the sword and the person are one in all”, it means that you have to have the ability to control and well know the tools which convey your sense.
We did not in-depth get in touch with e-commerce until we joined Alibaba. It provides us with a channel to establish the information and deliver the value. Alibaba has tremendous information resources and fascination. As we set up our hopes, we need to choose the valuable resources from the abundant information. We have also been deepening the product functionality and professional human description. When a thing is added into the human element and emotion, the customers no longer face a single product and boring data. Positive and negative is a kind of attitude, as well as spiritual level’s contacts. It is more important to instil your consciousness into your product marketing than list your single and boring data. Our job is to convey this concept and the uniqueness of services value to the customers. Maybe your products are not exclusively produced, but your unique methods will also bring you unexpected results. To maintain a high frequency of exposure, add new products, launch new sales information, adjust the products, etc. have brought us a lot of opportunities. Many people will care about the click rate and the transaction value, but we should not overlook the quality of the accumulation of customers. If we only attract customers by price, there will be crisis of the accumulation. This is the same as we are looking for mate to marry and live. Only handsome or beautiful is not enough, it also need reach a tacit agreement. Many of my friends have a lot of customers. Everyday, a lot of people will go there and then leave. We should change our own shop into a private club where you set forth the value to your customer. We should give products more human nature, make cultural atmosphere become a sword to attract customers and friends. Humanities desertification is eroding our precious creativity, which should arouse our attention.
No comments:
Post a Comment